Kroger Launches Private Marketplace To Support First-Party Ad Targeting

Kroger Precision Marketing (KPM), Kroger Co.’s retail media business powered by 84.51°, on Wednesday announced the launch of a private programmatic advertising marketplace that allows agencies and brands to reach consumers through Kroger's audience data and preferred ad-buying platform.

Brands can reach relevant consumers across the web, using their own DSP of …

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