IAB: Video Commerce Ads Closing Gap Between Discovery, Purchase

Three-quarters of consumers feel commerce in video ads is more relevant to their purchase process than other ad types, as more look for a seamless experience to combine product discovery with purchases.

Some 95% of advertisers using video rely on this ad type, Commerce Video, more often than not to …

1 comment about "IAB: Video Commerce Ads Closing Gap Between Discovery, Purchase".
Check to receive email when comments are posted.
  1. John Grono from GAP Research, September 17, 2024 at 8:07 p.m.

    Quite interesting these responses:

    - 31% of consumers preferred ad lengths less than 15 seconds
    - and 41% of consumers preferred ad lengths of 15 seconds
    - while 65% of consumers preferred ad lengths of 30 seconds
    - however 67% of consumers preferred ad lengths of 45 seconds
    - and 57% of consumers preferred ad lengths less than 15 seconds

    Quite amazing that when asked, their preferences tallied to a 261% preference rate.

    If it was asking their acceptance of various ad lengths that would make more sense.

Next story loading loading..

Discover Our Publications