Gartner: Generative AI Once Again Shaking Up Marketing Departments
- by Laurie Sullivan @lauriesullivan, August 23, 2023
Despite risk-management challenges, 14% of 405 senior marketing technologists participating in a Gartner survey said they have invested in tools based on generative artificial intelligence (GAI), but another 63% said they plan to do the same within the next 24 months. Just slightly more than half see greater reward than …
