Search results for "emerging markets"

• Gartner: Generative AI Once Again Shaking Up Marketing Departments
  Despite risk-management challenges, 14% of senior marketing technologists in a Gartner survey said they have invested in tools based on generative AI and another 63% said they plan to do so within the next 24 months, while just slightly more than half see greater reward than risk.
  August 23, 2023  Tags: ad campaign, advertising, ai, artificial intelligence, budgets, data, digital, emerging markets, emerging media, martech, research, search, technology
• Manscaped Grows Out Branding with OOH
  When the male grooming brand Manscaped has something big to say, you can count on that announcement to make a splash. From taking over digital and static ad space in New York's Penn Station, to fully decking out the men's restrooms at Levi's(R) Stadium, Manscaped's iconic branding and bold campaigns are as eye-catching as they are impactful. Add influencers into the mix to amplify that message, and the experience becomes fully immersive. As the company enters new international markets, it is exploring how to use legacy tactics and emerging OOH trends to optimize efficiency and augment creativity. Manscaped's Senior Partnerships Manager, Lucas Colye, explores what the company has learned, how it maximizes campaigns, static vs. digital screens, and the ways the brand stimulates social amplification with striking creative execution.
  April 12, 2023  Tags: ad campaign, campaigns, consumer experience, creative, digital, digital marketing, digital-out-of-home, emerging markets, influencer marketing, international, out-of-home, social networking