Commentary
Despite In-Housing Trend, Clients Continue To Value Agency Relationships
- by Richard Whitman , Columnist, January 26, 2021
While brands have taken numerous marketing capabilities in house in recent years, a new Forrester report — commissioned by the 4As and Google — concludes that agency-client relationships remain strong, albeit with room for improvement.
The release of the report was timed to the 4As Decisions 2021 Conference, convening virtually …
