NBCU Devises Framework For New Metrics Efforts


NBCUniversal says over 100 companies have participated in its effort to create a future measurement framework -- one that could yield a “new currency” for the TV industry.

At the top of the list -- under audience measurement -- are what NBC calls “currency contenders.” They include Nielsen, Comscore, Moat, …

3 comments about "NBCU Devises Framework For New Metrics Efforts".
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  1. Jack Wakshlag from Media Strategy, Research & Analytics, November 18, 2021 at 2:42 p.m.

    An impressive start and sensible way to organize the options. 

  2. Ed Papazian from Media Dynamics Inc, November 18, 2021 at 3:47 p.m.

    Jack, as a guess, if "Judge Judy" reaches 10 million viewers per minute---as she claims---that works out to 300 million minutes "viewed" per episode or 1.5 billion per week. Not bad for a syndicated show that doesn't run in prime time. And that's only a U.S. figure.

  3. Jack Wakshlag from Media Strategy, Research & Analytics replied, November 18, 2021 at 8:22 p.m.

    She runs more than one episode per day, but it's a good start. So she does 1.5 billion for one half hour in one week. So that would seem to say 3 billion for Netflix's best of all time is less than two episodes of Judge Judy. Hmmm

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