Brands Have Trouble Making Decisions Despite AI-Driven Data Analytics
- by Ray Schultz , October 28, 2022
Marketers have tons of data at their disposal. But 80% say they have trouble making data-driven decisions, according to a study from Pecan AI, conducted by Wakefield Research.
Worse, 90% of those with AI-powered predictive analytics have trouble with decision-making. Yet 95% of companies now integrate that capability into their …
