Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
- by Laurie Sullivan @lauriesullivan, March 22, 2023
Insights from real purchases, returns, and customer journeys across digital and physical channels reveals common attributes of successful retailers and opportunities for others to improve customer value and modernize operations, according to research released this week from Google, Manhattan Associates, and Zebra Technologies.
The research, conducted by third-party firm Incisiv Research, …
