Performics, Northwestern University Find Time-To-Purchase Intent In Search
- by Laurie Sullivan @lauriesullivan, June 1, 2018
Consumers are 180% more likely to click on results with concrete words like “shop” when they are close to making a purchase, while searchers are 20% more likely to click on results with abstract words like “best” when they are just browsing.
Performics and Northwestern University, in partnership with Microsoft …
