Commentary
Hints Of Desire: B2B Brands Use Only A Few Of The Many Intent Signals
- by Ray Schultz , Columnist, December 21, 2022
B2B marketers are using only a fraction of the many intent signals available to them.
Of 18 identified buying signals, five or less are used by 65% of marketers, according to Tracking Intent Signals: How Are Marketers Really Identifying Their In-Market Buys?, a study by 6sense. Another 23% use between …
