Commentary
Search: How Bing, Facebook Will Predict Consumer Purchases
- by Laurie Sullivan , Staff Writer @lauriesullivan, November 30, 2018
Google, Microsoft, Facebook and a slew of other companies continue to build algorithms that predict when, where and how consumers will make online purchases.
The most recent technology comes from Intent Lab, a research unit of Performics and the Northwestern University Medill School of Journalism. The joint venture teamed …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
