Interest Soars For 'WhatsApp,' 'Attention Analytics,' Declines For 'Price Sensitivity'

by Michael McLaren , Op-Ed Contributor, August 14, 2020

Brands and agencies often behave in ways one would expect, particularly in the current environment. Other times, intent data reveals something completely unexpected.

Below, we look at two trends that come as little surprise -- spikes in intent around an exciting advertising medium and around a term adjacent to customer …