Commentary
Nearly Two-Thirds Of Livestreamers Watch Sports
- by Karlene Lukovitz @KLmarketdaily, May 10, 2022
Sports is by far the dominant genre of content watched by livestreamers, a new Parks Associates report confirms.
Forty-three percent of U.S. internet households have livestreamed online content, and 61% of them report recently watching a live sporting event online.
The No. 2 genre, newscasts, came in far behind — …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
no wonder ESPN is hurting