Streaming Sports Viewers More Engaged In Ads Than Cable Viewers: Survey

More sports viewing — including live sports viewing — is shifting to connected TV (CTV), and sports streamers indicate somewhat higher engagement with the ads than cable sports watchers or the general adult population, according to a new survey.

Magnite, an independent sell-side ad platform that supplies live sports and …

1 comment about "Streaming Sports Viewers More Engaged In Ads Than Cable Viewers: Survey".
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  1. Ed Papazian from Media Dynamics Inc, February 21, 2022 at 9:44 a.m.

    How can you leave out people agrd 65+ and then "weight" the results to be nationally representative? And "live sports streaming now accounts for 30% of all CTV streaming". Really?That's a far larger percentage than "linear TV" ever gets. Did half of thse who planned to  watch the Super Bowl actually do so via streaming? And poor cable, "22% of cable subscribers  surveyed plan to cancel cable in the next six months"   At that rate there will be no cable subs in a few years---right?

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