TV 'Ad Intolerant' Viewers Still In The Minority, Study Finds
- by Wayne Friedman , August 1, 2023
As advertising-supported streaming platforms continue to see steady growth, so-called “ad intolerant” television viewers are still in the minority.
According to new research from Hub Entertainment Research, about 16% to 17% of viewers say they “can’t tolerate ads, no matter what.” The data was gathered over a two-year period from …
