Nielsen Predicts Ready-To-Drink Cocktail Shakeout In 2023

Ready-to-drink (RTD) cocktails will face major SKU shifts by retailers in 2023, while non-alcohol spirits continue to proliferate.

Those predictions from NielsenIQ and its CGA on-premise insights unit come as people who represent nearly half of all beverage alcohol purchasers on a dollar basis have expressed financial optimism.

Among other …

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