January 25, 2023
Commentary
When A Surge In Retail Ad Spending Is A Negative Leading Indicator
- by Joe Mandese @mp_joemandese, July 26, 2022
Sometimes a picture -- or at least a good eye chart -- tells a story better than a bunch of trade reporter's words. That's why I'm featuring two charts from Standard Media Index's analysis of its most recent monthly data on U.S. ad spending.
The one above illustrates how monthly …
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
