CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report

The future of performance in advertising depends directly on the relationship that CMOs have with their tech-counterparties, CIO, but only 23% of companies that took part in a study released today say they have a “very effective” CMO-CIO working relationships.

Making MarTech Pay Off, the Chief Marketing Officer (CMO) …

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