CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
- by Laurie Sullivan @lauriesullivan, August 17, 2021
The future of performance in advertising depends directly on the relationship that CMOs have with their tech-counterparties, CIO, but only 23% of companies that took part in a study released today say they have a “very effective” CMO-CIO working relationships.
Making MarTech Pay Off, the Chief Marketing Officer (CMO) …
