Google Search: A Gross Margin Framework For Generative AI Modeling

by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2023

Google, Microsoft and others focused on search are preparing the ad industry to make one of the biggest transitions with the introduction of generative artificial intelligence (GAI). On Thursday, Google announced the ability to create images with generative AI-powered Search experience (SGE).

What has not yet changed is search’s basic business …