June 3 - 6, 2024
travel
Cruise, Airlines Ad Spending Lags Behind Customer Readiness
- by Tanya Gazdik , June 29, 2021
Consumers are ready to travel but the industry is still playing catch-up, including in its advertising efforts.
That’s according to a report from MediaRadar that looks at cruise and airline ad spending across digital, TV and print.
Overall, airline and cruise ad spending is building, but is far from 2019 …
