Search results for "fundraiser"

• Making Cross Channel Messaging More than the Sum of Its Parts
  Email remains the main fundraising funnel for political campaigns. But as SMS becomes increasingly important for organizations, voter mobilization, and fundraising, integrating the two messaging channels is critical. NRCC's Digital Fundraising Director, Taylor Black, shares learnings from recent Republican campaigns about how text and email can amplify and reinforce one another in unexpected ways. The two channels can reference and even quote one another to create a cross-channel conversation with users.
  July 12, 2022  Tags: campaigns, cross-channel, digital, digital marketing, email, fundraiser, integrated marketing, marketing, sms
• U.S. 2022 Political Ads To Hit Record Levels, Estimates $7.8B-$8.9B
  Driving this high estimate is the use of Facebook as a fundraising tool.
  September 30, 2021  Tags: advertising, analytics, broadcasting, connected tv, fundraiser, government, ott, politics, radio, research, revenue, tv
• Political Email Campaigns Use 'Devious' Fundraising Tactics, Princeton Study Finds
  "We find that manipulative tactics are the norm, not the exception," authors of a study of political email campaigns write.
  October 5, 2020  Tags: campaigns, digital, email, fundraiser, politics, research
• Millions Are Earmarked For TV Political Ads - But Where?
  Given the question mark over new fall TV shows -- as well as the regular high viewing of regular-season NFL games -- the answer might be obvious. It isn't.
  August 24, 2020  Tags: ad buys, ad targeting, advertising, campaigns, digital, funding, fundraiser, media buying, politics, research, tv