No candidate this cycle brought such native mastery, authority and authenticity to social channels than Pennsylvania Senatorial candidate John Fetterman. But how does that talent scale into a full
state campaign operation, rapid response to attacks and opportunities, and a massive partner program that helped fund campaigns across the country? Fetterman's Digital Director Sophie Ota explains how
they built a social infrastructure around one man's resonant voice that could scale into a real-time 24/7 messaging machine.
Email remains the main fundraising funnel for political campaigns. But as SMS becomes increasingly important for organizations, voter mobilization, and fundraising, integrating the two messaging
channels is critical. NRCC's Digital Fundraising Director, Taylor Black, shares learnings from recent Republican campaigns about how text and email can amplify and reinforce one another in unexpected
ways. The two channels can reference and even quote one another to create a cross-channel conversation with users.
Driving this high estimate is the use of Facebook as a fundraising tool.
"We find that manipulative tactics are the norm, not the exception," authors of a study of political email campaigns write.
Given the question mark over new fall TV shows -- as well as the regular high viewing of regular-season NFL games -- the answer might be obvious. It isn't.