Commentary

Millions Are Earmarked For TV Political Ads - But Where?

by Wayne Friedman , Staff Writer, August 24, 2020

In terms of traditional presidential political TV and radio advertising -- with some $350 million to be spent near-term through the election -- President Trump holds a slight edge over former Vice President Joe Biden.

Kantar/Campaign Media Analyst Group says Trump has targeted to spend about $148.7 million, with $30.9 …

ad buys, ad targeting, advertising, campaigns, digital, funding, fundraiser, media buying, politics, research, tv

1 comment about "Millions Are Earmarked For TV Political Ads - But Where?".

Check to receive email when comments are posted.

Ed Papazian from Media Dynamics Inc, August 24, 2020 at 12:21 p.m.
Wayne, I'm puzzled. In your first paragraph you state that Trump holds a "slight" edge in anticipated political TV spending, yet the numbers you cite indicate a huge edge. What gives?
Reply