U.S. 2022 Political Ads To Hit Record Levels, Estimates $7.8B-$8.9B
- by Wayne Friedman , September 30, 2021
A new 2022 political advertising revenue estimate for the midterm elections of $7.8 billion, per Kantar/Campaign Media Analysis Group (CMAG), would be more than twice that of 2018 midterm results -- a
record amount.
This comes after a more aggressive number of $8.9 billion from AdImpact (formerly Advertising Analytics) -- …
