July 22 - 25, 2024
research
Amazon, Trader Joe's, CVS, Levi Strauss Lead In Loyalty
- by Sarah Mahoney @mahoney_sarah, January 23, 2024
In the just-released
Customer Loyalty Engagement Index, Brand Keys says that loyalty has become increasingly driven by emotional choices, making people want more from brands. And they simply won’t settle for less.
While customer expectations for retail brands grew by 45% year over year, the report finds most brands have …
