Search results for "incentive"

• The Winning Ticket: Engaging Customers in the Loyalty Game
  Incentivizing customers to engage and become brand loyalists is the holy grail of contemporary marketing. Player Loyalty CRM Manager, Liz Bowles Button of North Carolina Education Lottery, shared how they solved the first-party data challenge by appealing to their customers' love of chance with a gamified program. Likewise, she shares the winning strategies for keeping players engaged beyond the transient ticket purchase.
  July 7, 2022  Tags: brand marketing, branding, content marketing, customer experience, data, email, engagement, incentive, loyalty, marketing, path to purchase, strategy
• Building the Cost-Per-Visit Media Plan
  How are digital dollars moving your customers to action? Franchisees need to know exactly where their ad money goes and show results - quickly! Liz Bazner, the director of digital at A&W Restaurants, tells us how in the past few years A&W has been doing just that since moving to a cost-per-visit measurement model for their campaigns.
  June 11, 2021  Tags: ad buys, ad campaign, audience measurement, brand marketing, branded content, customer experience, digital, digital content, incentive, media measurement, performance marketing, qsr
• Engaging Loyal Customers: Beyond Points and Punches
  Incentives, discounts and loyalty points are all well and good when getting a loyalty app program off the ground, but over the long haul it takes diversification of benefits and deeper kinds of interaction to engage the loyalist and make them feel special outside of direct use of benefits. A veteran of Amazon's Prime program, Starbucks and currently KFC's Director of Digital Strategy, Ashley Travis, shares the lessons of true loyalty.
  June 11, 2021  Tags: apps, engagement, incentive, loyalty, marketingqsr, qsr
• What's In It For Me?
  Money used as an incentive yields positive results up to a point. However, when money is not the optimal reward to get extra effort from people, when considering financial efficiency, ROI, or total results, there are superior alternatives to cash for incentives.
  May 8, 2018  Tags: incentive, research