automotive
General Motors, Tesla Tops In Loyalty, Retention
- by Tanya Gazdik , February 26, 2025
Based on automotive buying activity in 2024, overall industry loyalty rates saw a slight year-over-year improvement for the third year in a row, according to S&P Global Mobility.
Brand loyalty was at 51.6% for 2024, an increase of 0.6 percentage points compared to 2023 levels of 51.0%. This loyalty increase …
