AppsFlyer, MMA Study Shows How Personal Data, Privacy On Apple, Other Devices Influences Ads
- by Laurie Sullivan @lauriesullivan, March 18, 2021
With Apple expected to make tracking
changes soon, a survey finds that less than one-third of smartphone owners are aware of Apple’s privacy changes. Most understand that advertising and data sales enable free apps, but
data shows the majority are not likely to allow tracking, indicating that app developers need to implement workarounds. …
