Advocado Buys Kantar's Ad Verification Unit
- by Wayne Friedman , December 1, 2021
Advocado, a cross-screen data platform, has acquired Kantar's BVS business -- the ad-verification unit of the advertising research company.
Financial terms of the transaction were not disclosed.
Advocado says the deal gives it an integrated ad verification, attribution and campaign coordination platform for advertisers to efficiently track and measure their …
