How Apple iOS IDFA Negatively Impacts Facebook, Twitter Measurement
- by Laurie Sullivan @lauriesullivan, March 22, 2021
Apple’s iOS 14.4 will negatively impact measurement, metrics and monetization at Facebook, Twitter and other social media companies, an analyst wrote in a research note published Monday.
“Opt-in rates are expected to be very low, which effectively ends the IDFA as a reliable identifier of users,” Trip Chowdhry, managing director of …
