OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media

The Out-of-Home Advertising Association of America (OAAA), this morning released a comprehensive guide for capturing mobile advertising identity data to effectively evaluate which consumers are exposed to digital out-of-home (DOOH) media.

The OAAA said the guide, “OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices," was developed with "top member …

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