January 25, 2023
OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media
- by Joe Mandese @mp_joemandese, May 7, 2021
The Out-of-Home Advertising Association of America (OAAA), this morning released a comprehensive guide for capturing mobile advertising identity data to effectively evaluate which consumers are exposed to digital out-of-home (DOOH) media.
The OAAA said the guide, “OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices," was developed with "top member …
