November 20 - 23, 2024
The Out-of-Home Advertising Association of America (OAAA), this morning released a comprehensive guide for capturing mobile advertising identity data to effectively evaluate which consumers are exposed to digital out-of-home (DOOH) media.
The OAAA said the guide, “OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices," was developed with "top member …