WFA Study Finds Media 'Capability Gaps'
- by Steve McClellan @mp_mcclellan, September 8, 2021
The World Federation of Advertisers (WFA) is out with a new report (developed in collaboration with Ebiquity) that finds that multinational marketers have major media “capability gaps.”
According to the study, there are five key areas where many big marketers are struggling within their media practices. The areas include ecommerce/shopping, …
