In A Trillion-Dollar Industry, The Answer Is Zero

Marketing plays a fundamental role in driving growth and consumer engagement for businesses around the globe, creating an industry worth over $1 trillion.

Accurately determining the impact of marketing and crystalizing the actual return on investment (ROI) for a campaign is a challenge that marketers for decades have faced. The …

1 comment about "In A Trillion-Dollar Industry, The Answer Is Zero".
Check to receive email when comments are posted.
  1. Maarten Albarda from Flock Associates (USA), October 24, 2018 at 1:01 p.m.

    Of course, Joseph Jaffe and i predicted this back in 2013 in our book "ZERO, zero paid media as the new marketing model"  ;-)

Next story loading loading..

Discover Our Publications