Commentary
In A Trillion-Dollar Industry, The Answer Is Zero
- by Carl Erik Kjaersgaard , Op-Ed Contributor, October 24, 2018
Marketing plays a fundamental role in driving growth and consumer engagement for businesses around the globe, creating an industry worth over $1 trillion.
Accurately determining the impact of marketing and crystalizing the actual return on investment (ROI) for a campaign is a challenge that marketers for decades have faced. The …
Of course, Joseph Jaffe and i predicted this back in 2013 in our book "ZERO, zero paid media as the new marketing model" ;-)