87% Of Gen Zs Confirm Increased Use Of Interactive Video

by Karlene Lukovitz @KLmarketdaily, August 31, 2021

A new survey finds 87% of Gen Zs confirm that they have been using more mobile apps with built-in interactive video streaming or video-calling features over the past year.

The survey examined Gen Z preferences for real-time engagement (RTE) — digital experiences that are interactive, collaborative and shared through technology …

artificial intelligence, demographics, gen z, interactive, real-time, research, virtual reality

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About the Author

Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.