Direct-To-Consumer Shoppers Spend More Time Streaming TV Than On Social Media
- by Alex Weprin , April 10, 2019
Social media platforms such as Facebook and Instagram may have helped spur the wave of targeted direct-to-consumer (DTC) brands that have hit the market, but streaming TV may be where the category expands.
That is one key takeaway from new research commissioned by the video ad platform Telaria and Hulu. …
