Study: Programmatic Transparency, Including Content Object Signals, Key In Driving CTV Buys
- by Karlene Lukovitz @KLmarketdaily, September 28, 2022
Advertising buyers are increasingly shifting CTV spend to programmatic buys via demand-side platforms (DSPs) to achieve greater targeting control and transparency via data tools such as Content Object signals.
That’s according to a new survey of 200 U.S. advertisers and 100 UK advertisers fielded in June and July by Advertiser …
