What's The Second Largest Part Of Client Budgets, Yet Unmanaged And Unmeasured?

by Joe Mandese @mp_joemandese, November 28, 2023

Sponsorships account for 12% of total marketing budgets -- second only to media spending -- among the world's biggest advertisers, yet less than half are confident that they are reaching the right audience with the right assets at the right spending levels.

That's one of the big findings of a …