Commentary
Where Your Advertising Work Comes To Life: It's That Time Of Day
- by Wayne Friedman , Staff Writer, March 18, 2024
The complex environment where TV advertising resides in terms of a TV schedule and its impact is not getting any easier to qualify.
Eye Square, a European-based company using eye-tracking advertising technology, recently released findings from research that shows, for example, how advertisers can match their ad to the time …
2 comments about "Where Your Advertising Work Comes To Life: It's That Time Of Day".
Read more comments >
Next story loading 
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
So, Wayne, another case of research confirming common sense perception. Wonder how much the research cost...?
Apparently not enough people watch ads between 1 a.m. and 2 p.m. to bother researching that time-slot.