Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns

An early look by Kantar Media analysts at advertisers’ share of clicks on some 278 non-branded BTS-related keywords for back-to-school campaigns running on Google desktop and mobile in the U.S. from July 1 through 15, 2019 reveals a couple of surprises.

Specialty advertisers are taking the lead. BagsInBulk.com, for example, …

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