Commentary
Research: QSR's Love For Loyalty Intensifies
- by Sarah Mahoney , Staff Writer @mahoney_sarah, February 15, 2022
Americans are hungry for restaurant loyalty programs. And QSR companies that want to feed that need should step up their digital game, according to new research from Paytronix and PYMNTS.
The study finds that 68% of consumers ordered from a restaurant in the last month, not including those using an …
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.
