Commentary
Pandemic Paradox: Consumer Spending On Media Soars In 2020
- by Joe Mandese @mp_joemandese, March 1, 2021
Call it the pandemic paradox. While the COVID-19 crisis led to one of the worst years in recent memory for the media industry in terms of ad spending, it proved to be a banner year for consumer spending.
This comes despite -- or maybe because of -- the pandemic, as …
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
