January 25, 2023
NCM To Position As First-Party Data Company
- by Wayne Friedman , October 19, 2018
Focused on building out many in-theater consumer apps and platforms, one of the goals of National CineMedia, the in-theater advertising company, is to position itself as a first-party
researcher.
“That is a our game plan; NCM is going to be a first-party data company,” says Cliff Marks, president, National CineMedia. …
