Analyst: National CineMedia Upfront 'Sold Out,' Albeit Lower Ad $
- by Wayne Friedman , October 12, 2020
Even with advertising remaining “strong” since the movie theater industry’s restart, National CineMedia is projected to see lower revenue this year and next due to the COVID-19 pandemic, according to one analyst’s new estimate.
The in-theater movie advertising company, which runs a 20-minute pre-movie show featuring advertising messages, is estimated to get …
