Horizon Acquires Revenue Enablement Institute, Launches Data-Driven B2B Unit
- by Joe Mandese @mp_joemandese, July 6, 2022
In the latest in a seemingly unending series of diversifications, Horizon Media this morning announced the launch of "Green Thread," a new business-to-business media services practice focusing on "revenue growth" and "data-driven strategies."
Horizon tapped long-time B2B marketing executive Chris Hummel to serve as president of the new unit.
Hummel …
