Horizon Acquires Revenue Enablement Institute, Launches Data-Driven B2B Unit

In the latest in a seemingly unending series of diversifications, Horizon Media this morning announced the launch of "Green Thread," a new business-to-business media services practice focusing on "revenue growth" and "data-driven strategies."

Horizon tapped long-time B2B marketing executive Chris Hummel to serve as president of the new unit.

Hummel …

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