Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Just 8% have actually engaged in the metaverse, and only a third of those have spent any money there. This survey shows inflation possibly jeopardizing paid streaming subs.
As new and wildly unconventional media opportunities come online, selling these ideas internally is its own project. Whether it is metaverse installations or NFTs, gaming experiences or creator media,
Hyundai Motor America's Digital & Social Media Marketing, Paul Meyers, explores how he tests and learns from new media with an eye towards making the case for innovation and creative marketing
initiatives in the media mix.