Report: Going Offline For Consumer Data To Target Online Campaigns, Media Buys

by Laurie Sullivan , Staff Writer @lauriesullivan, October 1, 2019

Google has updated the layout for its call-only ads to make the phone number more prominent in an effort to help marketers drive higher-quality leads. The new ad format falls in line with research released Tuesday from Invoca, a call tracking and conversational analytics company.

Invoca surveyed 500 business-to-consumer marketers who …