CMOs: Budgets, Resources Are Constrained, Digital Investments Most Popular
- by Laurie Sullivan @lauriesullivan, July 14, 2021
Marketing budgets as a percentage of revenue fell to
their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources, according to data released Wednesday.
Data from Gartner’s annual CMO Spend Survey captures a snapshot of marketing’s budget, spending and strategic priorities. This year’s survey finds …
