Commentary
Charting The Journey: The Hurdles In Mapping The Customer Path
- by Ray Schultz , Columnist, August 31, 2020
Mapping the customer journey is no job for amateurs. But most firms are trying it, or planning to, judging by Customer Journey Mapping, a study released Monday by Ascend2.
Of the brands surveyed, 26% have and are using defined customer journey maps, and 24% are building or testing them. …
