Commentary
The Content Diet: How Brands Are Trying To Engage Consumers
- by Ray Schultz , Columnist, October 5, 2022
Most brands offer some form of content. But it’s not enough to simply offer it — they also have to make it work, judging by Creating Original Content To Build Engagement, a study by Ascend2.
Most companies are at least partly good at providing content — 70% are somewhat …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
