Commentary
What's Up For 2121: Forrester Makes Tech Predictions
- by Ray Schultz , Columnist, October 27, 2020
It may seem early to make predictions for next year, given that we haven’t even gotten through the election. But Forrester is having a go at it with its new Predictions 2021 study.
Forrester projects a 30% uptick in spending on retention, including email, in 2021.
That increase also …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
