Streaming TV Ads Beat Mobile Ads For Informing Holiday Purchases
- by Karlene Lukovitz @KLmarketdaily, September 13, 2023
More consumers now find streaming ads, rather than mobile ads, most helpful in informing holiday purchases, according to a new survey by LG Ads.
In this year’s holiday shopper study, streaming ads were chosen by 39% of respondents — up 22 percentage points from last year’s 17%. That put streaming …
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